When I saw this Maison de Greef advertisement for the Collection Diamonds in Knack Weekend (29th of November 2017) I thought there was something wrong with my eyes and / or my brain. There is either a relation between a banana and a well known almost 200 year old jeweller that I don’t get or it’s rather mind-blowing that a respected firm as Maison de Greef is opting for this type of sexual visual language in this Harvey Weinstein / #MeToo era. Years ago Natan Diamonds did a similar trick – irony towards De Beers or not, who will tell – with a Valentine advertisement…

















